A lead is a person with a genuine interest in purchasing your product or using your services, but for whatever reason they are not ready to buy. Staying in touch with a lead is vital if you want to turn them into a customer. Email marketing may be the perfect solution to creating more leads and keeping in touch with them until they are ready to buy.
Understanding how to generate more leads with email marketing will let you use this inexpensive service to create a customer base of repeat buyers. Plus, it will help you reach out to potential new customers by offering them new products, discounts, and important information that they can use.
Focus on Lead Generation
There was a time when email was used to sell potential customers directly instead of generating leads. Those days are long gone as most people ignore emails as a hard-sell source. However, email marketing can entice interest so that you can lure in a lead and keep them informed with a regular newsletter. You may not sell them today or tomorrow, but the lead you generate is a potential buyer until they remove themselves from the email listing.
Lead Generation Techniques
You will need to shape your emails into a newsletter which not only provides incentives for leads to make a purchase, but also provides good, valuable information that they can use. A good lead generating email is valuable in and of itself, which helps to turn a lead into a customer because you provide such a service.
- Clear Subject Line
- Be Brief and To the Point
- Educate Using eBooks, Case Studies, and the Like
- Use Images & Links to Video
- Incorporate Social Media for Reaction
Basically, you do not want to waste the time of someone who is not interested in the specific subject you are covering with your email. That’s why the subject line should be clear about what the email is about. Don’t worry, you may entice the lead with your next email. You should also be as brief as possible in the email itself, so get to the point quickly.
Educating your lead through eBooks, case studies, and so forth means you are providing valuable information that they can use and understand. You are adding value to the product or service that you want them to purchase. The use of images and video helps reinforce this goal, such as showing how a product is used for example.
Your email should be a complete approach that is clear, to the point, informative, uses imagery to help sell what you offer, and links to social media platforms to provide additional information and constructive conversation.
Learning the secrets of how to generate more leads with email marketing will help you expand your business considerably. Plus, the low-cost of using email means you can put your profits into other areas of your company. By harnessing the power of email marketing, your business can grow and prosper in good times and bad thanks to its lead generating potential.